Social Media
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Today a well-known term by the general public, but often misunderstood, Social Media is defined by Wikipedia as:
“Online content created by people using highly accessible and scalable publishing technologies.”
The possibilities to hold conversations with your target audience has just been multiplied by a million. New channels for communication such as Facebook, Twitter, YouTube, Blogs and Social Bookmarking sites are born, and the good news is, they are not only free but their ability to self-publish, grow and spread information seems unstoppable.
However there is a right way of conducting Social Media marketing. Bad-publicity, gaffes and abandoned communities are commonplace as failed efforts such as Gordon Brown’s attempt at using YouTube to generate online PR attract the wrong kind of attention.
At the other end of the scale, the video below by Dr Wesch does a great job helping explain what really is Web 2.0, whilst showing it in action at the same time. If you would like to hear more about Social Media services, don’t hesitate to contact us.
